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top 5 tips to increase your search engine traffic
do you know how much traffic your website generates through the major search engines? if you're receiving high visitor numbers to your site it doesn't necessarily mean they are looking for the services you offer. search engine optimisation (seo) aims to deliver increased traffic volumes but more importantly it targets the right type of visitors to your website.
there are no free shortcuts to the top of the pile. by following our top tips below it will significantly improve your search engine presence.
1. build links to your site
visitors will link to your website if they find it interesting. the more links to a site, the higher your site will appear in search engine results. the process of creating links - known as link-building - is now the most influential way of increasing your search engine rankings.
2. create a list of relevant keywords
it is important to consider what keywords you want your website to be found for in the search engines. create a comprehensive list of relevant keywords your customers might search for. content should then be created or optimised for a particular keyword per page.
3. create unique and interesting content
it sounds obvious but a website with well written, unique and interesting content that targets relevant keywords tends to attract visitors. those visitors will invariably link back to your site which will in turn increase your ranking. many website owners now employ writers specifically to write content because it is such an important factor in web rankings.
4. purchase a yahoo directory listing
too many paid directory listings will damage your ranking however the yahoo directory remains one of the most valuable links to own, even if it does cost $299 a year.
5. create and submit a sitemap
search engines continue to increase their support for sitemaps, both html and xml. a sitemap allows a search engine to understand how your website is structured. the easier your site is to index, the more visitors you will receive.